Formal Written Report and a Creative Marketing Presentation for Essay

Formal Written Report and a Creative Marketing Presentation for marketing mix - Essay Example Pricing Objective and Strategy 13 5.3 Perceptual Mapping 14 Perceptual map at the introductory stage of the PLC 14 Perceptual map at the maturity stage of the PLC 15 6. Marketing Mix adjustment strategies 15 7. Conclusions & Recommendations 16 Reference 17 1. Formal introduction 1.1 Authorization and Purpose The purpose of the report is to analyses the marketing and the branding strategies of Olay which the company has implemented and currently perceiving the strategies. 1.2 Limitation Most of the information was based on secondary research and due to time limit an extensive primary research was not a part of the report. 1.3 Scope of the report The report contains detail information about the brand Olay and its product total effect. The paper discusses the target market, promotion, product strategy of Olay, the positioning statement of Olay, also the perceptual map taking price and quality as two dimensions. 2. Product and target market Product is the core of any marketing plan for a n organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In... Product is the core of any marketing plan for an organization. It is the product that leads the company either towards the success or failure. Products are of many types, the type of product which is dealt in this case is the consumer goods products. Products are those which are consumed or used by the consumers. The brand chosen here is Olay, manufactured by Proctor & Gamble. Olay is regarded as worldwide leader in skincare and the brand is the most trusted by women for around 60 years. The product to be discussed further is Olay, Total effects. This product has been in demand for its features as it claims to fight seven signs of anti ageing problem (Olay, 2012). In this competitive world, women has been equally at par with their counter partners, the male segment and this has lead to more increase or demand of the grooming section. In order to tackle the issue with regards to skincare P&G has introduced line of products which claims to compliment her youthful looks in every stage of her life (Olay, 2012). Hence it can be concluded that the target market for Olay is the large section of women of all age group who loves to stay good, look good at all age of their lives. The product chosen is Olay Total Effects, which has been manufactured to fight the seven signs of ageing for a visibly younger looking skin. The product line of total effect includes from moisturizing to cleansing and also special treatment for skin and these arrays of products are dedicated towards making her skin look at its best.

Legal History of Film Streaming Websites Essay Example | Topics and Well Written Essays - 2000 words

Legal History of Film Streaming Websites - Essay Example One such disadvantage is the increased risk of infringement of the rights of copyright holders. The Internet provides a faster, cheaper and easier access to entertainment content which inevitably increases the risk of unauthorized reproduction, unchecked distribution and illegal public performance of copyrighted content. (Aspen Pub, 2001). The advent of new digital technologies has eased the circulation of movies around the world which has been and continues to be the source of tremendous problems for the entertainment industry. With the advent of movie streaming technology, an individual can view a movie without downloading it from the website therefore; the ease of viewing has been enhanced. There are a large number of legitimate and legal websites that enable internet users to view motion pictures, live sports events, TV programs and other forms of entertainment. However, the problem of unauthorized public performance of movies has intensified with the advent of illegal and illegi timate movie streaming websites. (Litman 2001). History of Video streaming websites and Copyright Law issues: The demand for online viewing of movies surfaced in the year 1997 and is now a $1.9 billion industry. In 2001 two major movie downloading websites surfaced which were Movielink and Moviebeam. Both websites failed to establish a profitable market place and were sold in the year 2006. Today, one of the major legal movie downloading sites is Apple iTunes along with Amazon, Veoh, Hulu, Netflix and Blockbuster. (Finney, Angus 2010). One of the fundamental issues that arose with widespread use of the Internet was violation of copyright laws. In 1997, the Congress enacted the No Electronic Theft Act in an effort to prevent the unauthorized uploading of movies and videogames. In accordance with Telecommunications Act of 1996, Internet Service Providers will not be considered liable of copyright infringements committed by their website users if they agree to promptly remove the unlaw ful materials from their website. The advent of social networking and film clips sharing sites such as MySpace and Youtube was soon followed by lawsuits filed by copyright owners. In accordance, Youtube was sued by Media conglomerate Viacom for $1 Billion for the violation of copyright laws as thousands of copyright videos were uploaded by Youtube users each day. Youtube and Viacom solved the issue by negotiating outside the court but officials from Youtube stated in court that they fall in the safe harbor category of Digital Millennium Copyright Act which states that the Violator will not be liable for the violation if they promptly remove the material blamed with copyright infringement. Therefore, both MySpace and Youtube acted to prevent the resurfacing of such an issue by installing specially designed internal filters which prevent the uploading of copyrighted material. However, the critics of such lawsuits believe that it is perfectly legal to upload copyrighted material under the fair use Doctrine. The year 2010 proved to be hugely successful for Google and Youtube because the Court dismissed the billion-dollar infringement claim filed by high profile lawsuits and declared that Youtube falls under the â€Å"safe harbor†