Social Media in India - 1910 Words

SOCIAL MEDIA STRATEGY INDIA July, the 26th, 2013 INDEX - SOCIAL MEDIA IN INDIA: SOME FACTS NUMBERS - SOCIAL MEDIA AND ECOMMERCE IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA - TOP ECOMMERCE WEBSITES IN INDIA SOCIAL MEDIA - STRATEGY PROPOSAL Limbara Srl / All rights reserved / 2013 SOCIAL MEDIA IN INDIA More than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last years total. Doubledigit growth in users will mean that by 2014, 83% of internet users in the country will regularly access social networks Social network users and penetration in India, 2010-2014: - 2010: 33.1 million (+38.8% change / 52.3% of internet users / 2.8% of population) 2011: 50.2 million (+51.5% / 60.3%†¦show more content†¦The younger segments, which is anybody below the age of 35, interact more with the site and post reviews about products, engage with these companies on social media and such. There is also an increase in visitor loyalty – the Indian ecommerce user makes six visits a month to an ecommerce site. Over 95% of ecommerce come from social media portals. The second largest source for ecommerce users is search. Other popular sources among ecommerce users include entertainment sites, news sites, e-mail and jobs sites Sources: ComScore India Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA On the basis of unique visitors Jabong, Amazon, Flipkart, Myntra and Indiatimes shopping are the Top 5 ecommerce sites in India. Each record over 5 million unique visitors per month, with Jabong leading the pack at 11.6 million followed by Flipkart and Amazon with 10.7 million each. Collectively, these five e-tailers cater to 26 million online shoppers, more than a half of total number of online ecommerce visitors in India alone. Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA Footwear brand Nike works only with online retailers such as Jabong and Myntra. Myntra accounts for over 10% of annual sales for Nike (and for brand Puma, too) Limbara Srl / All rights reserved / 2013 TOP E-COMMERCE WEBISTES IN INDIA SOCIAL MEDIA TWITTER IS THE NUMBER ONE MEDIUM FOR PEOPLE TO SHARE OPINIONS AND THOUGHTS ABOUT THEIRShow MoreRelatedSocial Media Marketing in India10223 Words   |  41 PagesSUMMER TRAINING PROJECT REPORT ON Social Media Marketing In India ApnaCircle.com FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF -MASTER OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF: UNDER THE SUPERVISION OF: Prof. Pooja Sehgal Ms. Ruchi Mahna Chaudhary Marketing Manager Read MoreSocial Media Influences On Indian Culture975 Words   |  4 PagesSocial media influences a shift from traditional ceremonies to modern flash mobs in Indian culture. In early days, community leaders would organise street performances and puppet shows to strengthen the community. However, in recent time, the phenomenon of flash mobs has taking over Indian youth culture. If searching online for flash mobs and India, one can find many videos and articles of such event. Some of older generations feel disheartened by this change, which to many signifies a loss of traditionsRead MoreRole Of Media Intourism New Communication Technologies.1631 Words   |  7 PagesROLE OF MEDIA IN TOURISM NEW COMMUNICATION TECHNOLOGIES ABSTRACT Matru Devo Bhava Pitru Devo Bhava Aachaarya Devo Bhava Athithi Devo Bhavo - Tittariya Upanishad Respects to Mother, Father, Guru and Guest. They are all forms of God. The saying shows the importance and significance of GUEST in India. From the days of Vedas , we Indians consider tourist as a welcome guest and we give top priority to â€Å"Yatrik† or tourist as an important guest and treat himRead MoreSocial Media And Its Impact On Society1269 Words   |  6 PagesSocial media is defined as websites and applications (app) that enable users to create and share content or to participate in social networking. (Google) Instagram, Facebook, Google+, LinkedIn, Pinterest, Twitter, Tumblr, YouTube, Snapchat are just a few of the thousands of social media sites that are used all over the world. Social media are computer mediated technologies that uses Web 2.0 internet based applications that allow the creating and sharing of ideas, thoughts, information, and formsRead MorePepsico India Case Study948 Words   |  4 PagesStudy PepsiCo India Company Background PepsiCo entered India in 1989 and has grown to become the country’s largest-selling food and beverage company. One of the largest multinational investors in the country, PepsiCo has established a business aiming to serve the long-term dynamic needs of consumers in India. Facebook Executive Summary Client: Agencies: Objective PepsiCo India spends heavily on TV and Print during the cricket season as the sport has a huge following in India. OccurringRead MoreEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positiveRead MoreEssay On Marketing Process1679 Words   |  7 Pagesmention how marketing for Architecture firms companies works in India. The COA or Council of Architecture in India has deemed it unethical to advertise as an Architect or as an Architectural firm that is; any Architecture firm cannot put up billboards, or advertise in print media so as to gain clients. Since advertising is just one form of marketing, there are various means of marketing employed by different companies all over India. Some of these a re discussed in this paper. 1. ONLINE PRESENCE ARead MoreIndia s Survival Of Democracy871 Words   |  4 Pageseventually fails. India is a country with all these problems, however, it still manages to be democratic, making the survival of democracy in India a unique outcome and an area of study. The endurance of democracy in India may be explained through reasons like how it has a constitution that is inclusive, its middle class that takes deep pride in India being democratic and the electronic media that not only informs, but also helps create a sense on national unity from time to time. India being such aRead MoreMobile Phones Has Changed The Way Of Communications1455 Words   |  6 Pagescommentator and author on new and social media, has called the mobile phone the â€Å"7th Mass Media.† He notes, â€Å"Differing from the internet, mobile as the 7th mass media channel is similar to the five legacy mass media, economically viable with a stable business model from day one. Yet, differing from the legacy mass media, all of which are witnessing a decline in their audiences and revenues, mobile like the internet, is an interactive media enabling it to fully capitalize on social networking and digital communitiesRead MoreWhat Are The Current Health Setbacks In Healthcare840 Words   |  4 PagesCurrent Health Setbacks 1. The rural and urban imbalance Almost 70% of the Indian population lives in rural areas. It states that this contrast can be associated with the inefficiency of delivery and distribution of healthcare services in India, which is categorized between public and private facilities. Most of these rural areas have government aided healthcare facilities and are limited to such institutions which offer basic treatments in their hospitals. This will result in turning majority of